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Latest Insights from The Mad Clientist

10 Law Firm Behaviors Worth Their Weight in Gold

| The Mad Clientist | No Comments
It’s every attorney’s dream. Tackle complex, high-stakes issues. Help clients unleash success. Solve the thorniest problems. These are all staring clients in the face as you read this. Political volatility injects risk into every client deal and dispute. Client business models are transforming. GenAI is disrupting workflows. Large, midsize, and…

Clients Single Out the Law Firms Best at Client Service Performance

| The Mad Clientist | No Comments
Executive Orders. On-again, off-again regulations. 180-degree turns in enforcement. CEO demands. It’s chaotic out there. Only 2 things bring order: problem-solving and exceptional delivery. Otherwise known as elite client service. Think of these firms as the relief valve giving corporate counsel precious breathing room and thinking time. Clients point to…

Clients Weigh in on Law Firm Responses to Trump Executive Orders

| The Mad Clientist | No Comments
It’s unusual for a single issue to redefine a law firm’s brand – but that’s exactly what Trump’s Executive Orders – and even the threat of EOs – did. Firms challenging Presidential directives found themselves in an intense spotlight. So did those negotiating deals. Branding wasn’t the goal – nor…

Inside the Battle for Law Firm Marketing’s Golden Age

| The Mad Clientist | No Comments
We’re at a threshold moment in law firm marketing. This isn't just a fantasy. A select group of CMOs believes we’re entering a golden age – one marked by clear, recognized value, strategic impact, and a real voice at the leadership table. They see respect rising, job satisfaction soaring, and…
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