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Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist

It’s every attorney’s dream. Tackle complex, high-stakes issues. Help clients unleash success. Solve the thorniest problems. These are all staring clients in the face as you read this. Political volatility injects risk into every client deal and dispute. Client business models are transforming. GenAI is disrupting workflows. Large, midsize, and…

Executive Orders. On-again, off-again regulations. 180-degree turns in enforcement. CEO demands. It’s chaotic out there. Only 2 things bring order: problem-solving and exceptional delivery. Otherwise known as elite client service. Think of these firms as the relief valve giving corporate counsel precious breathing room and thinking time. Clients point to…

It’s unusual for a single issue to redefine a law firm’s brand – but that’s exactly what Trump’s Executive Orders – and even the threat of EOs – did. Firms challenging Presidential directives found themselves in an intense spotlight. So did those negotiating deals. Branding wasn’t the goal – nor…
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